Quantcast Web 2.0 - The Machine is Us/ing Us - Ozymandias

Web 2.0 - The Machine is Us/ing Us

With full credit to Kim Pallister's blog for pointing it out, I wanted to share a great video that summarizes the evolution of the web and explains quite succinctly what all this "Web 2.0" stuff is about. Web 2.0 is a pretty over-burdened phrase these days, to the point where it's almost assumed to be a buzzword. Spend a minute and watch... I think you'll see there's some substance here.

The big change is just as the video says: we're moving to a world where data is no longer tied to form and structure, and can be used in ways never before intended. You've all seen Google Maps mashups, right? That's just the tip of the iceberg. Think about what starts happening when "Web 2.0" concepts become a part of your gaming world. Imagine a world where tips to the section of the game you're playing are a button-press away, thanks to the game exposing metadata about where you are. What if you as users were creating that content? Or imagine being able to find interesting "content" (purposely using a very general word here) based upon ratings and rankings of your peers? And what happens when you add in the ability to rank and rate the feedback of those peers, and hence get a better sense of the value of the contributors opinion?

There will be some rough spots (as Penny Arcade so aptly captures below), but on the whole I'm super-excited about the next five years as we look ahead at bringing gaming and gaming features to the online community. Live Anywhere is just the tip of the iceberg....

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Comments

BackScatter said:

Very impressive - And well implemented. I've been working in the tech sector long enough to have witnessed most of this evolution happen.  Interestingly, to me anyway, is how seemingly gradual those changes have happened, but how quickly they are taken for granted.

I'm definitely interested to see where this goes and how it is applied in the next 5 or so years, as well.  Beyond the games themselves, even - I can see changes to the dashboard and marketplaces integrated into the 360 for example - "Tagging" marketplace content, sorting or filtering by my own criteria, or lists of content (or news items, even) in the dashboard based on prior games played, purchased content, or even based on tags from people on friends lists.  Fun stuff.

# February 20, 2007 7:40 AM

Ozymandias said:

Yep - we had some good suggestions around this a few posts back when people send Live suggestions. The video isn't directly related to games, but it's well-done, and a few folks I've shown it to had an "ah-ha!" moment of understanding.

# February 20, 2007 8:21 AM

Jason Cross said:

Nice video, terrible music.

But here, I'll sum it all up for you:

Web 2.0 is about, instead of just authoring, designing, and organizing everything yourself, you let the thousands or millions of web users provide all that stuff for you. And you collect ad revenue, but you don't pay them. ;)

# February 20, 2007 12:54 PM

Ozymandias said:

Genius! Very similar to the .com boom's attitude of selling for a loss, but making up for it with volume. :)

# February 20, 2007 5:50 PM