Quantcast [Edit] Kaz Hirai: 380 PS3 titles by March '08? Unlikely. - Ozymandias

[Edit] Kaz Hirai: 380 PS3 titles by March '08? Unlikely.

That's according to this Reuter's article. To quote:

Sony Computer Entertainment (SCE) President Kazuo Hirai was quoted by the Nikkei newspaper as saying that 200 software titles and 180 download-only titles would be released for the PS3 in the current business year to next March.

At present, there are 60 software titles and 50 download-only titles available for the PS3 worldwide, the newspaper said.

Seems pretty aggressive to me considering the six month timeframe. That would mean Sony would need to release 33.3 retail titles a month to hit this target. If you include the download-only titles, Sony would need to release 63.3 titles a month to achieve this. (It's worth noting this is just a simple average, and the majority of these sales are going to happen in the peak holiday sales months of November and December.)

I'm not doubting that we'll see plenty more titles this holiday - that's almost a given with a $100 PS3 price cut pretty much assumed by the industry. But I'll bet when we look back at the number of titles released next year it won't be anywhere near these projections.

[Edit: Folks pointed out a clarification from Sony that states only 145 titles will be coming to the US by March 2008; 105 boxed retail games, and 40 Playstation Network games. Still aggressive - that's 24 titles a month. But you can squint and maybe see getting close if you count all the multi-platform SKUs (which I'm sure they are).]

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Comments

cc99999 said:

This insane Sony posturing is a clear sign to me that the ship is sinking. Even if you add up all of the exclusives they've lost + PlayStation 2 titles yet to be released and Blu Ray movies you wouldn't get that figure.

I just don't see a profit motive behind keeping the PS3 going, at this price point. They are dumping a tremendous amount of money into fixing things that are broken (immersion controller), the juggernauting bad PR machine, I could go on and on...

-

for even more Schadenfreude check out the ESRB site to see how many PS3 games are in the pipeline- not many.

# June 21, 2007 10:10 AM

Ozymandias said:

Some of the "PS3" online-only titles are probably old PS1 (and maybe PS2) emulated games. That's the only way I can get anywhere near 180 download titles in that timeframe.

# June 21, 2007 10:40 AM

Master Devwi said:

Yeah, that's going to be hard for Sony to do.  At 33.3 retail games a month, that would mean a new retail game every single day until next March.  With the downloadable games, that would be one retail and one downloadable title every day.  I'd like to see them try.  :P

# June 21, 2007 10:49 AM

ha! said:

get your ring of death and dvd drive right first. no point buying a console that can't even do its own functions properly.

don't say disc scratch is because of moving consoles, it DOES scratches discs without moving consoles. PROVEN. GET YOUR FACTS right

# June 21, 2007 11:06 AM

Rasputin said:

And by "proven" you mean "not," right?

# June 21, 2007 11:11 AM

cc99999 said:

Pro-Sony trolls crack me up.

"get your ring of death and dvd drive right first. no point buying a console that can't even do its own functions properly.

don't say disc scratch is because of moving consoles, it DOES scratches discs without moving consoles. PROVEN. GET YOUR FACTS right"

Enjoy grilling hamburgers on your PS3. That's about all it's good for.

I'd take a perfectly functional Turbo Grafx 16 over that thing... had more classic titles.

# June 21, 2007 12:00 PM

Sweet 666 15 said:

The sad part is that Sony seems to be assuming that all of its current/potential customers are just dumb. They showed this with the Killzone/Motorstorm "this is real footage" at E3, and now by trying to trick people into believing that 380 titles will be released by next march.

No publisher would even dream of releasing games in a month with 33 games to compete with (not counting downloads) on the same system, plus with competition on the different consoles.

There just isn't enough market share to fight over, especially on the PS3.

# June 21, 2007 12:03 PM

OS Perry said:

They might be able to get that many titles out, if they emulate a lot of the Atari 2600 titles over to PS3, and sell them individually.  They then might be able to hit that deadline.  :)

# June 21, 2007 12:27 PM

JohnCz said:

"I just don't see a profit motive behind keeping the PS3 going, at this price point. They are dumping a tremendous amount of money..." I agree completely. However, one thing that might change Sony's fortune (abit) is the BlockBuster/Blue-Ray announcement. I think HD-DVD camp needs to fight awhile longer to be sure that Sony/PS3 does can traction over the holiday because that trump up that Blue-Ray is already built-in. Microsoft can do it part with a price cut. Now after the holiday. I would like to see Microsoft do a deal with Sony. The deal would look like this. Microsoft would support Blue-Ray and offer a Blue-Ray drive option for XBox...in effect handing Sony a victory. And Sony would add Media Extender technology to PlayStation3...in effect handing Microsoft a victory. The deal seems fair, both benefit even in the others victory as Microsoft will sells Blue-Ray add-on and Sony which already sells Media Center PCs. In addition, the roles are returned to their more natural state, Microsoft as a software platform company and Sony has a hardware compnay. In addition, this new agreement would be a powerful against an Apple ambitions.
# June 21, 2007 12:44 PM

smarmyhost said:

Ozy, you could at least get your facts right before posting...

From Gamespot:

"105 Blu-ray disc games and about 40 PlayStation Network games and game packs" would arrive in North America by March 31, 2008."

The remainder of the 380 are in other territories, like Europe and Japan.

# June 21, 2007 1:11 PM

Xwar said:

I don't think the *DS* has that many individual titles out thus far. I swear Sony's PR guys only open their mouth to change which foot is firmly stuck in their throat.

# June 21, 2007 1:16 PM

cc99999 said:

i am an idiot because i am an xbot.

ㅉㅉㅉ

# June 21, 2007 1:19 PM

cc99999 said:

I like misappropriated comments. they make me happy. Sony Trolls.

# June 21, 2007 1:40 PM

Epsilon said:

How does Sony expect their customers to buy even a fraction of those games and why would publishers be willing to toss their game into a meat grinder like that?

I could see them achieving this goal if they license every movie to come out and let up on their quality assurance, but this doesn't seem to be anything more than a "Look how many games WE have!" kind of tactic.

Most consumers will probably still be focused on the plethora of AAA titles that are coming out for all platforms this Christmas.

# June 21, 2007 2:34 PM

shufflemoomin said:

Where are these retail games coming from? Are they saying they have enough titles already in development and on schedule to ship in these time frames? Correct me if I'm wrong, but I don't think there are enough development houses out there to provide that amount of titles in the time frame. People don't care about quantity, they care about quality. That's what was wrong with the PS2. Shelves creaking with substandard titles thrown in amongst the jems by companies wishing to cash in on the platforms popularity. That most certainly is not happening with this iteration. I see this as nothing but a ridiculous statement to try to show faith in the platform. Since they've done nothing but promise things they've failed to deliver on time and time again, who would still believe them? They're grasping at straws and barring a miracle shift in the industry, Sony are coming out bottom this generation. And I'm sure they know it.

# June 21, 2007 3:11 PM

Ozymandias said:

Re: "105 Blu-ray disc games and about 40 PlayStation Network games and game packs" would arrive in North America by March 31, 2008."

Do you have a source URL for this? I'm happy to add it to the original post as another data point. I was commenting on what Kaz apparently said - and still stand by those numbers not being achievable.

# June 21, 2007 3:45 PM

mendo said:

Source URL for smarmyhost:

http://www.gamesindustry.biz/content_page.php?aid=26024

IMO those numbers are too big anyway :)

# June 21, 2007 4:44 PM

andrew said:

Here you go Ozy: http://www.gamesindustry.biz/content_page.php?aid=26024

Still, 145 is not a shabby number to aim for, although I can't remember anywhere near that number of titles being already announced.

40 PSN titles in the next 9 months (~40 weeks) thats matching XBLA so you'd imagine it's doable.

That just leaves ~2 titles being released a week boxed.

And like you said there'll be holiday rushes and quiet times... so to me it sounds achievable, but again you're promising what third parties can or can't deliver.

Of course they can say its retroactive because it would be April 07 -> March 08 - "We promised 145 in that fiscal year!".

# June 21, 2007 4:50 PM

RDJ134 said:

When i saw the topic titel i tought why 380 and nog 360 ;)

# June 21, 2007 4:58 PM

concerned said:

When are you guys gonna stop people like Sufoor from 360gamesaves.com from hacking the achievement system. This guy is flagrantly taunting you and destroying the system.

I think he has 100% achievements in every game now- and a gamerscore over 160,000.

Microsoft's inability to cancel these accounts is doing more harm to the 360 than scratched discs and three red rings of death.

Seriously...

# June 21, 2007 8:19 PM

JohnCz said:

My earlier comment lost?

# June 21, 2007 8:40 PM

JohnCz said:

I meant to say "doesn't gain traction" instead of "does can traction".  I apologize for my grammar/typos.

# June 22, 2007 7:27 AM

The Hedon said:

"When are you guys gonna stop people like Sufoor from 360gamesaves.com from hacking the achievement system. This guy is flagrantly taunting you and destroying the system.

I think he has 100% achievements in every game now- and a gamerscore over 160,000.

Microsoft's inability to cancel these accounts is doing more harm to the 360 Seriously..."

Nobody cares, that is why. Nobody would care if he had 5 trillion points. It doesn't affect their gaming or their achievements, or their truskill ranking. It only affects people like you who have nothing better to complain about.

# June 22, 2007 12:45 PM

concerned said:

The Hedon- is that so? Just because you don't care doesn't mean nobody else does... don't pretend to speak for people who you can't possibly represent. Achievements and leaderboards are a big sell for MS. Cheaters and apothetic types like you can't possibly understand anything. What you are saying is- there should be no law enforcement- because nobody gets hurt when people break the law. Your moral relativism is sick and disgusting- maybe that says more about you than it says about people like me. People like me who you can't possibly pretend to understand. Come on Ozzy, why don't you and Major Nelson respond to these complaints?
# June 22, 2007 8:38 PM

cc99999 <= idiot said:

wow i am a 360 owner but i have to say this guy is an idiot.

# June 23, 2007 8:58 AM

cc99999 said:

You know Ozy, the fact that you let this crap go on in your blog is disappointing. I won't post anything anymore, for you Sony trolls...

get a life

XBOX360

Dreamcast

Turbografx16

Gizmondo...... all better than the PS3.

# June 23, 2007 10:45 AM

Matty said:

cc99999 what is wrong with you? surely you have better things to do in your life?

# June 23, 2007 1:00 PM

@cc99999 said:

how can you call me an sony troll when i have all three consoles? moron!

# June 23, 2007 3:23 PM

AnubisGOJ said:

An earlier poster alluded to the fact that even if they do have such a huge roster of titles for their customers to choose from- this will have a net effect of bleeding out the customer base from each title. If you erode enough support away from each game- especially if there's a really huge title to compete with- there's an even greater chance that each particular title won't ber able to break even with its costs. Combined with a small installed base and you'll find the effects even more dramatic in this regard.

With a low installed base, the best way to keep third parties happy is to restrict the number of options consumers have, and gradually open the floodgates until the market can sustain more and more games effectively. It's a difficult balance for any company that produces hardware-but an essential one for the early stages

---

Cyber-Boy shall rise again- long live XG

# June 24, 2007 3:57 AM

animez said:

@AnubisGOJ

That's a great point, if they aren't just blowing smoke, opening the floodgates to a bunch of craptastic ports and hastily thrown together games will do the PS3 much more harm than good.

I would be very surprised if all the title they allude to are already in development. Anything a dev starts now and finishes by March 2008 would probably be average at best (by that I mean full retail games, not PSN games).

# June 26, 2007 12:55 PM