Halo's Halo Affecting Movies?
Could be, according to this Next Gen article:
Halo 3, released on September 25, grossed a whopping $170 million in first day sales, a figure that had swelled to over $300 million by early October. In contrast, North American movie box office takings have been dwindling, reports Advertising Age, and Master Chief is being blamed by a number of film executives.
Total industry film ticket sales were only $80 million for the Oct. 5 weekend, down a massive 27 percent year-over-year. According to research firm Media by Numbers that’s the industry's worst performance for an October weekend since 1999. Fall domestic receipts are also down 6 percent compared to last year.
It's pretty interesting to see that gaming has gotten big enough to impact what was once a pretty much unassailable and invulnerable industry. After all, everyone wants to be entertained, no? And back in the day your major choices here were basically reading, dining, theater, live music, and movies. Appears gaming has gotten added to that list by enough people to impact the movie-going public.
What's really interesting to me here is that Halo 3 is definitely a game for the hardcore gamer - and that audience is pretty small compared to the vastly wider audience of people to whom casual or broader games can appeal to. Give us another ten years and I suspect you'll see gaming taking even more of an entertainment mantle.